![]() Google Signals works by associating data from your website or app with data from Google’s advertising services. This data can be used to track user journeys, create more targeted audiences, and measure the effectiveness of your marketing campaigns. Google Signals is a feature of Google Analytics that allows you to collect data about users across multiple devices. Thresholding is triggered when you have Google Signals turned on in an account. Which data triggers the thresholding is dependent on what kind of report or exploration you are looking at. This can make it difficult to analyze data, especially when trying to track trends or identify patterns. When thresholding is applied, the data for the affected rows is hidden. This is done to protect the privacy of users. ![]() ![]() Thresholding is applied to reports and explorations when the number of users or events is small. But what is thresholding, and how do we fix it?ĭata thresholding is a feature of Google Analytics 4 that prevents users from identifying individual users based on data collected by Google Analytics. You click on it and read that Google has applied thresholding to your data. ![]() Then you see it, the tiny little hazard triangle. You’ve scoured your admin panel looking for an incorrect setting, all to no avail. You’ve bounced back and forth from GA3 to GA4 to verify. By now, you’ve opened your GA4 instance in search of answers only to realize there seems to be missing data.
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